WURA H&C Limited
Our cookie policy
Last updated: 6 November 2026
Edit your cookie settings
You can change your cookie settings for the WURA website through the page at any time.
What are cookies and why do we use them?
Cookies and similar technologies (“cookies”) allow small pieces of information to be read from and/or placed onto your device when you visit a website or application. This allows for websites and applications to recognise you or your device on each subsequent visit so that they can remember things like preferences, log in information and saved workflows.
Cookies are very useful and do lots of different jobs. For example, they enable you to move between our web pages efficiently, remember your preferences when you visit us again and generally improve your experience when browsing with us. They can also help to ensure that communications and adverts you see online are more relevant to you and your interests, which in turn help us to tailor our communications.
Cookies last for different lengths of time depending on the job they do. There are session cookies and persistent cookies:
- Session cookies only last for your online session and disappear from your device when you close your browser.
- Persistent cookies stay on your device after the browser has been closed and last for the period of time specified in the cookie.
You can find information about how WURA processes your personal data in our privacy policy.
Your choices
We will only place cookies for the preference level you set. Your preference level will be set depending on the options chosen (usually when you first visit our website), however these can be changed at any time by clicking at any time.
Please note that cookies set before you changed your settings will still be on your device. You can remove them using your browser settings.
We also use browser storage to remember your cookie preferences. This means:
- If you delete all your cookies or site data, you will have to update your preferences with us again – we’ll ask you when you next visit our website.
- If you use a different device, computer profile or browser, you will have to tell us your preferences again.
The cookies we use
The cookies used on our website fall into one of four categories: Strictly necessary, Analytical, Preference and Marketing.
1. Strictly necessary cookies
Strictly necessary cookies let you move around the website and use essential features like secure areas, forms and navigation. These cookies are automatically enabled and cannot be turned off because they are essential to enable you to browse our website.
We use strictly necessary cookies to do things like:
- Monitor that the website is operating correctly;
- Help detect fraudulent and suspicious activity;
- Enable website content to be delivered reliably and efficiently and ensure visitor load is managed effectively;
- Help us improve the website by measuring any errors that occur; and
- Collect and record your cookie consent decisions.
2. Analytical cookies
Analytical cookies collect information about how you use our website. For example, which pages you visit and if you experience any errors. These cookies are important to us being able to operate and maintain our website.
Some of these cookies are also used to perform website analytics (such as Google Analytics). This may include collecting analytics about visitors to our website and collecting information about website usage. We use the information to help us improve the website and measure user interaction. If you do not accept these cookies it may impact on your experience of the website.
We use analytical cookies to do things like:
- Provide statistics and analytics on how our website is used;
- See how effective our informational campaigns are;
- Test different designs and layouts of our website;
- Obtain feedback from you about use of our site and remember if we’ve already asked you if you want to fill in our survey; and
- Remember results of tests performed to make the website more relevant to you.
3. Preference cookies
Preference cookies are used to provide services or to remember settings to improve your visit. Preventing preference cookies may mean we can’t offer you some services that rely on these cookies to function properly, and will reduce the support we can offer you.
We may use preference cookies to do things like:
- Remember your chosen settings and interface preferences; and
- Share information with partners to provide an integrated service or feature on our website.
4. Marketing cookies
The core purpose of marketing cookies (otherwise known as advertising cookies) is to provide WURA with valuable insights into what care organisations and healthcare professionals want, including insight into the communications and services you may be interested in.
Disabling marketing cookies generally does not stop you receiving communications; it simply means that communications and content you receive are less likely to be aligned with your interests.
We use marketing cookies to:
- Deliver content tailored to your professional interests;
- Help us to segment and understand our audience so we can send the most relevant communications possible;
- Help us identify organisations similar to our audience to serve relevant announcements; and
- Help us to understand how well our outreach and research initiatives are performing.
Online behavioural advertising
Where marketing cookies are enabled with your consent, information collected about your device and interactions helps us understand how you navigate our site so we can tailor relevant updates on our own and third-party platforms (such as LinkedIn or professional channels). The information collected does not directly identify you and does not include your name or postal address without your explicit permission.
Third parties
Trusted third parties (such as analytics providers and research platforms like Tally) may set technologies when you interact with our services. When you choose to load the research survey, Tally connects to provide the form. You can view and manage cookie choices through our preference centre or your browser settings.
Managing cookies in your browser
Most browsers will allow you to choose the level of privacy settings you want. You can (a) block all cookies, (b) accept all cookies, or (c) pick a setting somewhere in between. This range lets you control your cookie settings, so you can:
- See what cookies you’ve got and delete them on an individual basis;
- Block third party cookies;
- Block cookies from particular sites;
- Block all cookies from being set; and
- Delete all cookies when you close your browser.
Find out how to manage cookies on major browsers:
Further information
For broader information on cookies and online privacy, you can visit www.allaboutcookies.org or the Internet Advertising Bureau at www.youronlinechoices.eu.